Nobody could deny the powerful visage that held Piccadilly rapt when retail stalwart Fortnum & Mason unveiled its collaboration with Disney to celebrate the launch of the film Alice in Wonderland.

 

For the first time in its 309-year history, Fortnum & Mason shared its world-famous window displays with another brand, transforming the Piccadilly façade into a whimsical playground, where teapots and top hats vied for attention alongside macaroons and Earl Grey, much to the delight of shoppers.

 

This pairing made in heaven, was the perfect fit between Fortnum’s wonderfully eccentric merchandise and Disney’s colourful rendition of the much loved British classic by Lewis Caroll.

 

The story, brought to life by the stores Head of Visual, Paul Symes and his imaginative team, was the result of many months work designing, storyboarding and planning the story to dovetail the films visual rendition with the stores plentiful merchandise; allowing customers to take a little of the experience home with them.

 

Each window featured a single prop from the story, alongside a colourful backdrop, hand painted and dressed with detailed support props. The entire scheme was constructed

off-site in a secret location, transported to the store and installed in intensive sessions after store closing.

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All did indeed become clear, in the fullness of time……