EXOTIC - a vibrant collection of holiday casualwear, powerfully shown against large scale wall projections
MARKS & SPENCER
Of the many large scale press shows we have conceptualised, art directed and co-produced for this high st giant, this is one of our favourites.
The enormous range and scale of this brands offering called for a dramatic presentation. Few venues can offer this sort of amplitude like The Royal Horticultural Society's Lindley Hall in London's Victoria.
Working alongside M&S's Creative Director, design and buying teams for some months prior to show, samples were being delivered right up to the opening day, meaning much last minute tweaking of merchandising and displays.
In addition to M&S's range of clothing, the event was an opportunity to showcase their forthcoming food offer through carefully orchestrated inshow eateries. This was done in conjunction with the inhouse buying and catering teams and proved ever popular with the visiting press.
ART DECO - working alongside the design and buying team to develop suitable environments as the collection themes were developed
custom M&S eateries within press shows enhanced the press's understanding of the brand's aspirations
an opulent setting designed to showcase a diverse set of clothing, from suiting to lingerie
over-sized contemporary flora and fauna image projections offset this vibrant, casual collection of summer fashions